Funky Business Forever
By Denis Campbell • Jul 22nd, 2008 • Category: Book Reviews
(Reprise article)
Swedish academics Jonas Ridderstrale and Kjell Nordstrom are back with their latest Funky Business Forever. This is the newest companion to their two seminal business change tomes “Funky Business” and “Karaoke Capitalism” dedicated to getting business leaders to think outside the box and, indeed, to throw the box away. Now comes a look at the way in which we live together as they examine the growth of cities.
From coining past phrases such as: we have become “The People’s Republic of Britney Spears” to asking if access to a toilet gives any sustainable competitive advantage (when talking about Internet access) to the notion that technology doesn’t make you less stupid it just makes you stupid faster they challenge the dominant paradigm and force you to look where you want to head.
“If you can touch something it is probably not worth a great deal. Brains are now more powerful than entire countries.” They challenge the notion that businesses cannot change and insist they much change to survive. Both books are quick reads jammed with observations and examples of what is being done well or not. Like most business books there are anecdotes that assume one can bring their own intellectual skill to incorporate these thoughts into their own programs.
Vadimus Post Rating: A-
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Denis Campbell is a journalist, author and businessman.
From a farmhouse in South Wales overlooking the Irish Sea, he and his wife run Target Point Ltd, an EU-wide strategy firm working with global businesses across a dozen industries on clarifying and executing strategy and changing their culture and focus. As a businessman living in the EU for 10-years, writing was a passionate hobby. He began blogging in 2006 with a number of pieces examining the corrupt climate of deception in the billion dollar spiritual self-help industry and re-published collected business, political and lifestyle features published across the EU since 2001. It has since grown into The Vadimus Post, from the Latin Quo Vadimus – where are we headed? (…and do we know why?), a daily e-magazine for those wanting to dig deeper, learn more together and dialogue on the key issues of the day.
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